Deep Canvassing

Deep Canvassing is an engagement tactic that strives to be transformational instead of transactional. It aims to help people make new meaning in the face of crisis and then act on that new meaning.

– People’s Action

Over the last year N2N has been developing a community outreach approach known as deep canvassing with national partners that has proven to be the most effective method for shifting opinions among voters.

In last year’s Presidential election our C4 worked with our national partner People’s Action, to shift opinions among voters. Just under half of the people we engaged shifted their opinion in a positive direction  and a quarter moved from one part of the spectrum to another. In this effort, we contributed to 20,000 texts and calls to voters in the city of Philadelphia.

We are partnering with People’s Action, sister organizations in NYC, Minneapolis, and faculty at Columbia University to test movement and persuasion rates with low income communities of color in local elections.

Adam Gomez becomes first Puerto Rican elected to the Massachusetts Senate

Updated: Nov. 05, 2020, 10:21 a.m. | Published: Nov. 03, 2020, 11:03 p.m.

Adam Gomez
Springfield – Adam Gomez has been elected to the Hampden District Massachusetts Senate Seat. He thanked his supporters virtually on Nov. 3, 2020.

By Elizabeth Román |

Update: This story has been updated to reflect that Jarret Barrios was the first Latino to serve on the Massachusetts Senate. He was elected in 2002 and served until 2007. 

SPRINGFIELD — When polls closed at 8 p.m. on Tuesday, Adam Gomez became the first Puerto Rican to be elected to the Massachusetts Senate.

“I’m glad to be a part of this great change. I cannot say enough how appreciative I am of having been a part of this grassroots campaign,” he said thanking his campaign staff, volunteers, his partner and his three children. “I am so deeply honored to be able to represent the Hampden District in its entirety.”

Gomez defeated five-term incumbent Sen. James T. Welchduring the September Democratic primary. On Tuesday, he secured 28,965 votes in an uncontested race. The term begins in January.

Gomez celebrated his win at a campaign office on Main Street in the Ward 1 neighborhood he grew up in and currently represents as a city councilor. He is the second Latino in Massachusetts to serve in the state senate, preceded by Jarret Barrios who served from 2002-2007 representing parts of Boston, Cambridge, Somerville, Everett, Revere, Chelsea and Saugus.

Springfield Elections 2020
Springfield – From left senator-elect Adam Gomez, state representative -elect Orlando Ramos and state Rep. Carlos Gonzalez, D-Springfield thank supporters virtually on Nov. 3, 2020.

Springfield School Committee member Maria Perez met with Gomez and state Rep.-elect Orlando Ramos to congratulate them on their wins. Perez, a longtime community activist, was involved in the campaign of the first Latino ever to run for City Council, Miguel “Mike” Rivas, who died on Oct. 20 after a long illness.

“At that time there was no ward representation so he was a Puerto Rican man running for a seat representing the whole city in the 1980s. It was a tough battle, and he didn’t win, but he paved the way,” she said.

Perez said Gomez and Ramos’ wins give her hope.

“Now to see these young Latino men representing us in Boston, it feels like the result of all of the struggles we have gone through economically, educationally, socially. Their wins feel like a light at the end of the tunnel.”

State Rep. Carlos Gonzalez, D-Springfield, congratulated the two newest members of the Western Massachusetts delegation. Gonzalez ran an uncontested race and received 9,362 votes to secure his 10th Hampden District seat.

“I don’t want people to think of us as Puerto Ricans who are senators and state representatives, but as senators and state representatives that happen to be Puerto Rican,” Gonzalez said. “We will champion for you and fight for you whether you are in Indian Orchard, whether you are in Hill/ McKnight, whether you are in Boston or Springfield or Cape Cod because we are one Massachusetts, one Springfield, one community and we are ready to make sure that our voices are part of the conversation.”

N2N IN THE NEWS: Lifelong Springfield resident Adam Gomez claims Ward 1 City Council seat victory



SPRINGFIELD — A newcomer to the political game, but a lifelong resident of Springfield,Adam Gomez was elected Tuesday to the Ward 1 City Council seat.

Gomez ousted incumbent Zaida Luna who has held the position since 2008. Both camps confirmed that Gomez had won in every precinct, although, the Springfield election website did not immediately reflect that fact.

Gomez owns Brightwood Press Company, a printing and marketing business. The 32-year-old is an elected member of the New North Citizens Council and a member of the Springfield Puerto Rican Parade Committee.

Before owning his own company, Gomez worked for the YMCA and the Bilingual Veterans Outreach Center, run by his father Gumersindo Gomez, the executive director of the center and one of the founders of the Springfield Puerto Rican Parade.

Gomez was endorsed by Neighbor to Neighbor, an organization that encourages voter registration civic engagement.

“Congratulations to Adam Gomez, and congratulations to Springfield for ushering in a new era of vitality and prosperity!” cheered Neighbor to Neighbor members at the victory party held at the Biergarten.

Zaida Luna, who was elected in 2008, faced off against Gomez for the Ward 1 seat which encompasses all of the North End and downtown Springfield.

Luna is a retired social worker who joined the “Wason 11,” a group of residents who placed a lawsuit against the Hampden County Sheriff’s Department, the state Division of Capital Asset Management and Maintenance and Wason Avenue Partners in order to prevent the relocation of the Western Massachusetts Correctional Alcohol Center.

Luna said she felt it was right to stand with the residents on the issue of the correctional facility.

The incumbent councilor had touted her experience on the council as a reason to re-elect her. Luna, who is Puerto Rican, became the first Hispanic woman to serve on the council and is one of three Hispanic councilors, the others being Orlando Ramos and Clodo Concepcion. Luna was also the first to represent Ward 1 when ward representation became a reality in 2008.